Case · Influencer Collaboration
Ankit Bhatia x Axis Bank, a social collaboration from Colatch campaign work. Watch it on the right.
Axis Bank · featuring Ankit Bhatia · 2024
What happened
A creator-native collaboration.
Ankit Bhatia x Axis Bank, a social collaboration from Colatch campaign work. Watch it on the right.
Why it works
The read.
A collaboration in the feed reaches an audience where they already scroll, so the endorsement reads like a recommendation, not an ad.
At a glance
The collaboration.
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