Television star Shivangi Joshi features in Flipkart's Big Billion Days 2024 campaign — a celebrity collaboration from Colatch's campaign work. The film is on the right.
A Big Billion Days film, with a familiar face.
Flipkart runs The Big Billion Days — India's largest annual online sale. For the 2024 edition, television actor Shivangi Joshi features in the brand's campaign film, shown above. Colatch works on celebrity collaborations of exactly this kind: pairing a recognisable face with a brand moment and running the talent side of the partnership.
Why Shivangi Joshi.
Shivangi Joshi is one of Indian television's most recognised young leads — best known as Naira in Star Plus's long-running Yeh Rishta Kya Kehlata Hai. Her audience skews young and family-first: broad, everyday, trusting reach — exactly the profile a mass-market sale campaign is built for.
The collaboration.
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